If you’ve got a message or book inside you that’s just waiting to come out…

Isn’t It Time To Create YOUR Book Breakthrough
and Spread Your Message Around the Globe?

If you’re an author, aspiring author or messenger, then 2010 is your year! Like no other time in history, you’ve got incredible resources, opportunities and ways to go public (in a bigger way) with your message and book. Which is exciting news…but only if you’re clear on what to do next.

Although there are more options than even before to get your book out and build a following for your big idea, it’s not so obvious as to what to do, who to trust or how to actually make your dream a reality. In fact, with the seemingly endless options, it can feel downright confusing, frustrating and overwhelming to know the best way to publish YOUR book and how to publicly talk about your ideas in an compelling way. After all, there is no formula or one-size-fits-all approach that works for every author, every book and every message.

While there’s no quick fix or magic pill to instantly make it all happen, you can move forward quickly and go public even sooner than you might imagine. In fact, there are incredible rewards, connections and opportunities just waiting for you when you take that next step…

As published authors and experts who’ve also helped many New York Times bestselling authors as well as self-published experts to develop, publish, launch, promote, and sell their books -- and spread their ideas--Janet and Elizabeth (that’s us) have personally lived the journey you’re about to take.

We understand what it takes to successfully publish a book, test an idea, and build a powerful following for your work. We know that you need the right guidance, support, and specific strategies to implement your project if you’re going to see your name on the cover of a book or connect with hundreds and thousands of fans and readers wanting and needing what you have to
offer. And further, we’ve also learned from hands-on experience with hundreds of clients and workshop participants exactly where the roadblocks are that can cause you to flounder, get stuck, or simply miss opportunities right in front of you. That’s why we’ve created the Book Breakthrough Workshop.

Janet Goldstein Janet is one of the most respected publishing and strategy consultants in the marketplace, with over 25 years’ worth of executive editorial experience at three of the biggest New York City publishing houses and a thriving entrepreneurial practice today. In her positions at Viking Penguin, Broadway Books, and HarperCollins, she's worked with a long list of bestselling authors like David Allen, Susan Scott, novelist Barbara Kingsolver, Harriet Lerner and Wayne Dyer. She is nationally known for her ability to guide established authors, experts, fiction and nonfiction writers, and nonprofits who want to position and launch their books and ideas to the widest possible audiences. A frequent speaker on publishing and thought-leadership strategies, she is the co-creator of the Publishing Reset Book Breakthrough Program. Janet is the co-author of the leadership bestseller, It’s Not About the Coffee with Howard Behar, former President of Starbucks, which has sold more than 100,000 copies and has been translated into 7 languages.

Elizabeth Marshall Elizabeth is not only a marketing strategist and connection-maker for authors and messengers, but she’s the host and founder of AuthorTeleseminars.com, the place where the best, most respected authors come to spread their message and sell their books. She’s worked with NY Times bestselling authors like Keith Ferrazzi, Seth Godin, Guy Kawasaki, Dan Pink and Michael Port as well as new authors and emerging thought leaders. A published author herself, she wrote The Contrarian Effect with Michael Port, which was named Amazon's Best of 2008 Top 10 Business Book and was awarded 1-800-CEO-READs Best Sales Book for 2008.

Here Are Just a Few of the Authors We’ve Helped

We Want To Help You Navigate The New World of Publishing
and Catalyze Your Book Breakthrough

Designed as an intensive learning and interactive experience, this powerful and very affordable one-day event (taking place in Dallas, Texas, on Friday, February 26) is intended to help you jumpstart your publishing aspirations, take your work to the next level and launch your message to a much larger audience.

In fact, this is an extremely effective and low-risk way to tap into to our insider knowledge of the publishing world, our innovative marketing ideas, and our extensive experience (over 35 years worth of combined experience) in working directly with respected experts, emerging thought leaders and talented writers and idea makers.

So, if you've a compelling idea, manuscript in the works or a recently launched book and you're READY to:

• Gain CLARITY, so that you’re better equipped to boldly pursue your next publishing steps and dreams
  
  
• Strengthen and DEVELOP your idea and "hooks" into a compelling message that your audience wants and needs to hear
  
  
• Consistently BUILD an audience and loyal following for you and your work
  
  
• EXPAND the tools and approaches you’re currently using – including some that you may have resisted in the past
  
  
• DETERMINE which publishing option is right for your idea, book and stage of development
  
  
• Shift your MINDSET about the “right way” to find success and the incredible opportunities that await you when you do
  
  
• SAVE time, money and energy by understanding which strategies will work best for your idea and book

Then, keep reading! This workshop may be the very breakthrough you’ve been wanting and waiting for!

"Janet's contributions to my work have been invaluable. Her guidance both expanded my thinking and grounded it in practical implementation. She helped me express, package, and position my work for the greatest possible success."
--David Allen, president of The David Allen Company and author of Getting Things Done

"Janet discovered, named and published The Dance of Anger. Without her it never would have happened."
--Harriet Lerner, Ph.D., on publication of the 20th anniversary edition of The Dance of Anger (over 2.5 million copies sold)

Is The Book Breakthrough Workshop Right For You?

We’ll dive more into the specifics of what you’ll learn in just a moment, but first, here’s how to determine whether this event is right for you.

Our Book Breakthrough event is ideal for:

• Coaches, consultants and service professionals who feel “called” to deliver a message to a much wider audience
  
  
• Entrepreneurs and business experts who want become a recognized expert in their field or industry
  
  
• Leaders and executives who know that a book is an essential next step for their career
  
  
• Speakers, teachers and helping professionals who want to expand their influence and impact thousands of lives
  
  
• Both aspiring and already published authors who want a fresh perspective on how to expand their reach, publish a new idea and build their “platform” (don’t worry, we’ll explain if this concept is new to you)

In addition, this workshop is INVALUBLE if you:

• Have a self-published book or partially written manuscript and need help on how to build an audience and following to attract a literary agent, publisher or plan to successfully publish your book on your own
  
  
• Want feedback and help on how to come up with your BIG IDEA
  

BUT, so that we’re clear on what to expect, the Book Breakthrough is NOT for:

Fiction authors who just want to learn about crafting and pitching (however, this event IS great for helping you learn how to build your “tribe” and an audience for your work)

Authors who are looking for a specific “book launch plan” or a formula for how to reach bestseller status (but we WILL discuss the essential marketing elements that lead up a successful launch and help sustain book sales)

Any aspiring author or messenger who’s not open or willing to receive feedback and direction about your idea and your publishing plans.

"Janet’s work is clear, current and fearlessly realistic. She gives hope and action steps to those who want to navigate the new world of publishing. Working with her was like 'grad school' for a serious author; a true 'insider look' from someone who's bought and sold many properties. Janet was an advocate for the best possible long-term view for me and that was invaluable. And enjoyable too!"
--Andrea J. Lee, Thought Partnership International and Multiple Streams of Income Coaching, www.andreajlee.com

 

"My book would not have been written without Janet Goldstein. She was my bedrock foundation of strength and encouragement. Her editing and labors were crucial in creating the book I wanted to write. She was invaluable to this project and in the process, I found a close friend. I already recommend Janet to every writer I know and plan on working with her for the remainder of my career."
--Todd Kashdan, Ph.D., professor and author of Curious? Discovering the Missing Ingredient to a Fulfilling Life (2009)

 

"The workshop wildly exceeded my expectations. It was easy to tell a great deal of thought, consideration and care (never mind years of honed experience) went into the program, and I’m beyond grateful to have been a recipient of it all. Finally -- your hot seat feedback was electrifying and I really look forward to working with you as I zero in and refine things in the next couple of months."
--Lissa Boles, Master Life Coach, www.truecallings.net

If you’re getting a gut feeling or aha! that this one-day event might be JUST what you need to move forward, here’s a peek at what we’ll be covering…

Now, Here’s a Quick Look at Some of the Juicy Stuff
You’ll Learn And Receive

Unlike many events out there that are short on value and full of sales pitches, our 1-Day Book Breakthrough event is bursting at the seams with solid value, proven strategies and time-tested tools that we’ve actually used with our clients.

(In fact, they consistently tell us that we overdeliver FAR above and beyond what we promise, so rest assured that you’ll receive great value.)

Now, here’s a snapshot of the outcomes and the experiences you’ll have when you attend The Book Breakthrough Workshop on Friday, February 26, 2010, at the beautiful, new Aloft Hotel, located in Dallas, Texas.

We’ll start the day at 8:30 am by talking about your idea, concept or message and how you can create the most compelling, powerful and remarkable version possible and immediately move towards publishing it, whether that means finding an agent, deciding to self-publish or setting a deadline to complete your e-book or manifesto.

During the morning session, you’ll gain new knowledge, insights and strategies, so that you can:

	Decipher the New World of Publishing (including the 4 publishing pathways) so you can choose the best publishing option for your budget, audience and overall goals
	Determine when (and if) the timing is right to publish your work – and how you can maximize the timing to your advantage
	Address the risks, fears and emotional aspects of “Going Public” that EVERY author faces, so that you can minimize breakdown, roadblocks or unnecessary setbacks
	Map out your editorial plan to develop your idea, including how to put together outlines and set deadlines, so you can create and launch your book
	Clearly understand the crucial factors of publishing success, including topics like how to come up with a killer title, a compelling “hook” and well-defined niche

This is by no means an exhaustive list, but a taste of what you’ll get before we even break for lunch! Speaking of lunch, we’ll tell you about a special bonus we’ve got planned during the lunch (which is included in the price of the workshop). But first, let’s look at what awaits for the afternoon session.

From the conclusion of lunch until the day official ends at 5:30 pm, we’ll explore every nook and cranny (well, almost) of what it means to market your message and book, so that you leave with an understanding of how to build a loyal and receptive constituency for your idea and how you can leverage the most effective strategies to sell your book online and out in the world.

Before the day is over, we’re confident that you will go home with a plan and a new perspective on how to:

	Establish your Spread Your Message marketing plan, so that your marketing activities are consistent, effective – and generating RESULTS
	Connect and build relationships with quality strategic partners (individuals, groups and associations) invested in helping you promote your idea and book
	Launch your idea now (instead of later) through blogs, newsletters, workshops, e-books and other “beta” steps at the cutting edge of publishing
	Leverage the best, most effective marketing strategies to grow your following and to enhance your ideas, writing and overall thought leadership
	Harness the power of innovative, out-of-the-box marketing campaigns (such as live events & virtual book tours) to reach fans and sell books more effectively than many of the typical marketing strategies

And, that’s just some of the content we’ll cover…but that’s not all. You see, the Book Breakthrough event is not another boring lecture or ho-hum workshop, but a hands-on, get-it-done kind of experience. That means you’ll be “learning in action” – which translates into three additional benefits for you, including the opportunity to:

	1) Share, test and develop your idea with your colleagues
	2) Work on your publishing and marketing plan (instead of just thinking about it or talking about it)
	3) Get coaching and feedback from us (including some “hot seat” coaching for a select number of attendees) during the workshop itself

That’s an incredible amount of value that we’ve packed into this hands-on, interactive workshop! Not only that, but each workshop participant will get access to this addition value and BONUSES, including:

Two 60-minute Group Coaching sessions with Janet and Elizabeth, so you have accountability and support to take action on what you learn as well as the valuable opportunity to get additional coaching and feedback ($1000 Value)

A Networking Lunch, so that you give and receive valuable feedback, share resources and test your ideas with a group of peers and “right" people ($125 Value)

Worksheets, action guides and interactive tools to help you develop your BIG IDEA and create a powerful Spread Your Message marketing plan ($200 Value)

Valuable Connections with the other talented professionals attending the event. Remember that just ONE new relationship can lead you to the right people, resources, and opportunities you need to create your book breakthrough ($$ Value: PRICELESS!!)

Special Presentation from one of the hottest up-and-coming entrepreneurs and thought leaders on how to leverage online marketing and social media strategies to build a massive following for your message ($500 Value)

Additional surprises and goodies to be announced…Janet and Elizabeth LOVE to overdeliver, so there’s no telling what they may decide to include, be it a guest appearance from another great thought leader, a valuable resources or ???

 

Are you jumping up and down with excitement yet? We sure are…and can’t wait to support as you boldly launch your book and message out into the world.

Now, for the nitty-gritty that you need to know in order to register…

Sounds Great…But What’s The Investment?

Based on what our clients tell us, the actual price you will pay is FAR LESS than the value you will receive. After all, imagine what would be possible if you gained just ONE new idea, ONE new connection or ONE new strategy to build your following? That alone is worth the price of the workshop…and more!

But, rest assured that you will walk away from Book Breakthrough with much more, including many new ideas, resources, potential relationships, and strategies you can immediately implement to GET RESULTS.

Now, while we know that the workshop and the bonuses alone are worth more than $2200 (including those bonus group coaching sessions), we’re definitely not going to charge you that price! Instead, we’re offering the workshop for the bargain price of $297. After all, we’re sensitive to the economic challenges that you might be facing. Not only that, but we’re committed to giving you an affordable, cost-effective way to come out of hiding and go public in a much bigger way!

Seats are limited, so register today to make sure you save your spot at this special price!

Remember…when you decide to Go Public sooner, rather than later, and decide to go for it (instead of waiting for those perfect conditions that never come), you can catalyze your creative and business success in a way you never thought possible!

Ready to create your book breakthrough? If so, please reserve your seat by clicking on the register button below.

Yes, I’m Ready for MY Book Breakthrough! Please save my seat for the Book Breakthrough workshop on Friday, February 26, 2010, at Aloft Hotel in downtown Dallas, Texas. By signing up for the workshop, I’m know that I’m not only going to receive incredible value from the content, strategies and advice that Janet and Elizabeth will deliver, but I’ll also receive these additional bonuses: BONUS #1: Two 60-minute Group Coaching sessions with Janet and Elizabeth, so you have accountability and support to take action on what you learn as well as the valuable opportunity to get additional coaching and feedback ($1000 Value) BONUS #2: Special Interactive Session with Shama (Hyder) Kabani, author of Zen of Social Media Marketing (2010) and leading social media expert (recommended by Fast Company and Business Week) who will show you exactly how to leverage social media to promote your book and build a powerful platform for your message (Value $1000) BONUS #3: A Networking Lunch, so that you give and receive valuable feedback, share resources and test your ideas with a group of peers and “right" people ($125 Value) Get the details about the workshop location, along with hotel and travel information by clicking here. Rest assured, your purchase will be processed through our secure servers. NOTE: Limited seating is available, so register today to guarantee your spot!

If 2010 is the year for YOU to go public with your message and book, then we want to help you get the support, advice, tools and direction that you need!

Cancellation and Refund Policy

We’re confident that the Book Breakthrough Workshop will deliver exponentially more value than the price of a seat for the event.

So that we can plan ahead, order food, and make the necessary preparations to deliver the BEST event possible, we can offer the following cancellation and refund policy:

• If you cannot attend the workshop due to illness or unforeseen events, refunds are available any time before Friday, February 12. If you request a refund on or before that date, we can refund 100% of your ticket, less a $50 administrative fee to process the request.
• After February 12, we cannot offer a refund, BUT we will do our best to help you find a replacement for your seat! If that happens, we will gladly issue you a refund in the amount you paid for the ticket.
• If we can’t find a replacement for your seat, we are more than happy to allow you to apply your investment towards one of our home study programs or towards a coaching or consulting session with Janet or Elizabeth. In other words, we’ll make sure you will receive value from your investment…no matter what!

Have Questions or Need Help?

If you not sure whether our Book Breakthrough is a good fit for you or if you have a specific question about the workshop itself, ask away!

You can reach Elizabeth by phone or email:
Phone: 214.358.0567
Email: questions (at) authorteleseminars (dot) com

You can also reach Janet by phone or email:

Phone: 212.995.2218
Email: janet (at) janetgoldstein (dot) com

We’d love to work with you and support you in away way we can, whether it’s through our Book Breakthrough Workshop or by working with us privately. Either way, we’re excited to connect with you!